#Sonic to burger kigb fries windows

'There is a sense of urgency to get back on their feet.'

'Whatever they are doing isn't working, so it's time to do something different,' said Bob Goldin, analyst at Chicago-based food consultancy Technomic. During the same quarter, McDonald's profit rose 15 percent to $1.4 billion and its revenue rise 16 percent to $6.9 billion. Its revenue fell 4 percent to $596.2 million. In the second quarter, Burger King's net income fell more than 13 percent to $42.8 million. restaurant chains - McDonald's, Subway and Starbucks - all reported strong revenue gains, while fourth-seat Burger King's revenue fell 2.5 percent. and Five Guys Burgers and Fries.Īs a result, Burger King, which was once in a neck-and-neck competition with McDonald's, has been eaten up by rivals. Burger King also has faced competition from other burger chains, like Sonic, Carl's Jr. And Subway has grown quickly by emphasizing fresh, quick and affordable food. McDonald's, for instance, has worked to portray itself as a healthier, hip place to eat, offering wireless access in restaurants, updating decor and introducing smoothies, oatmeal and yogurt parfaits. While competitors have grown by updating their offerings, Burger King largely stuck to its menu of burgers and fries. The new focus comes as Burger King attempts to regain its edge. 'They are taking an approach that is like not that much different from what McDonald's is doing and growing up.' 'I think it's great they are doing something as opposed to just withering away,' said Joel Cohen a restaurant marketing consultant. The economic downturn has battered its core customer - _ young males have been particularly hard hit by unemployment - _ and Burger King is looking to boost declining sales by appealing to the mothers, families and others that rivals like McDonald's Corp. The new focus is a departure for Burger King, which long has targeted its ads to male teens who like to chomp its chargrilled burgers and gulp its milkshakes. 'We won't be seeing The King for a while,' Burger King spokesman BJ Monzon said Friday. It's rolling out a new campaign on Saturday sans The King to tout its fresh ingredients and new products like its California Whopper, which has guacamole. The move is an effort by the struggling fast food chain to boost slumping sales by focusing its marketing on the freshness of its food rather than the funny-factor of its ads.

#Sonic to burger kigb fries windows

on Friday said it is retiring 'The King' mascot, a man with an oversized plastic head and creepy smile who in recent years has been shown in ads peeping into people's windows and popping up next to them in bed. The King is dead, but the burger lives on.īurger King Corp.